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The 5 Shades of Grey for SMM

Facebook recently went through a rough patch.  Their fumbled IPO cast doubt as to business model behind the social network (is the social media bubble really about to burst?). When you add to this GM’s...

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Is it really no margin, no mission?

Last week I was quoted in a Kaiser Health News story about how hospitals are using online marketing. In the article, I described ways of measuring ROI of search engine marketing including providing an...

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